Careers at Bellroy
Marketing Effectiveness Analyst

In a nutshell

At Bellroy, we don’t just market products, we tell meaningful stories and seek to understand what actually drives customer behaviour. We’re looking for someone who thrives on solving complex, cross-channel marketing puzzles by diving beneath surface metrics and uncovering insights others might miss.

This role sits within our Paid Marketing team, but your impact will stretch far beyond. You’ll build the dashboards, design the tests, and create the analytical frameworks that help us understand true marketing effectiveness. Part of that is evolving our Marketing Mix Modelling (MMM), but it’s bigger than any single tool - you’ll design experiments, challenge assumptions with data, and help the team move faster with more confidence. The best part? You’ll have real autonomy to shape how we measure and improve performance.

This is a role for someone who sees opportunity where others see complexity. Someone who can build clarity from ambiguity and create solutions that actually get used, even when that means wrangling stakeholders, navigating competing priorities, and figuring out answers to questions we haven’t fully defined yet.

If you’re energised by turning data into insights that help teams make smarter decisions, and you have the analytical chops to back it up, this role might be exactly what you’re looking for.

You could be the one if you

  • Have 5-7 years analysing data in a business context (bonus if it’s marketing, but we value sharp thinking over specific experience)
  • Can write SQL queries in your sleep, build Google Sheets and Looker dashboards that others want to use, and maybe dabble in Python/R on the side
  • Think in ecosystems, not silos. You see how channels interact and influence each other across the customer journey
  • Understand there’s a real person behind every data point. You ground your analysis in actual customer behaviour, not just isolated metrics
  • Know enough about attribution, incrementality, and measurement frameworks to ask the right questions (you don’t need to be building MMMs from scratch)
  • Navigate cross-functional conversations with ease — building trust and alignment across teams with different priorities
  • Communicate insights, not just numbers and enjoy turning complex analysis into stories that stick
  • Can manage multiple projects and stakeholders without dropping balls — you know when to push forward and when to loop others in
  • Bonus: You’ve worked with GA4, Segment, BigQuery or similar platforms

If you were here last week, here are some of the things you might have done

  • Spotted something unusual in campaign performance data and dug deeper to understand why it’s happening, not just what
  • Built reporting that connects ad metrics to onsite performance, surfacing gaps between clicks and conversions
  • Partnered with a Performance Marketing Specialist to design an A/B test that was both technically sound and will lead to better decision-making
  • Simplified a dashboard after noticing which metrics get used, making it easier for others to get to the signal without the noise
  • Had a stakeholder push back on your findings, then worked with them to understand what they really needed to know
  • Sat with your manager to translate MMM outputs into recommendations that influence how budgets are allocated
  • Worked with the data science team on CLTV analysis, using SQL to identify the customer segments that can help inform our marketing strategy
  • Identified a gap in how we track customer journeys and started mapping out a solution, coordinating next steps with data engineering between meetings
  • Added documentation to our internal Marketing Data wiki, not just for yourself, but to make data more accessible for the wider team

Why work for Bellroy?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the ”< 100 Employees” category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.

Location and hours

This role is full-time and based in our Collingwood HQ with WFH flexibility.

Start Day: We’re ready when you are!


我们的使命

启发更好的携带方式。
善用商业力量。
令世界,以及我们的团队更加繁荣。

我们的工作空间

Bellroy是来自我们两个「家」—— 贝尔斯海滩 (Bells Beach) 和菲茨罗伊 (Fitzroy)的心血结晶 。贝尔斯海滩有着轻松的户外氛围,恰好平衡菲茨罗伊 的创意城市风格。城市和大海;启发与冒险,两个地方为我们提供了完美的平衡。

贝尔斯海滩 (Bells Beach)

我们的海滩总部坐落在巨大的砂岩悬崖后面,俯瞰着澳大利亚最著名的冲浪海岸之一。这是我们的产品设计师在Maker Lab进行实验的地方,也是我们的销售团队饮用大量的浓咖啡和进行一系列Skype通话的地方。这里比我们在费兹罗伊的办公室更加宁静,我们更喜欢这种专注的环境。如果需要快速用餐,办公室旁边就有一家咖啡馆,而我们每天上午11点的冲浪检查总是提供了一个完美的机会,让您在盐风中重新调整思绪。

菲茨罗伊 (Fitzroy)

我们的Fitzroy办公室位于墨尔本创意中心的核心部分。我们的创意、行销、工程和营运团队在这里开展各种活动与专案,并确保每件Bellroy商品能都安全地发送到世界各地。走出办公室外,您会发现街道充满活力(还有在东京另一边中最好吃的拉面)。

远端

在我们的两个主要总部之外,我们还有一个远距工作团队 - 从西澳大利亚到亚洲部分地区、美国和欧洲。全球化是Bellroy的核心,它让我们保持联系,并确保我们从许多不同的角度看待生活。如果您有网路连接,并且可以灵活地成为您每天不见面的团队的一员,您可以考虑加入我们不断发展的全球网路。

Our team image

我们的团队

Bellroy需要多元化的团队才能发挥作用。我们是来自超过 25 个不同国家(并且还在增加)的思想家和创造者的集合。每个人都有一套独特的技能,这些技能融合在一起以实现清晰的愿景——激发更好的带领;利用商业作为行善的力量;帮助世界和我们的员工成长。

查看我们的领英

了解更多关于Bellroy的故事