Careers at Bellroy
Retail Experience Lead


At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. And as a Certified B Corp we constantly pursue better ways to source materials, reduce our environmental impact and make products that are used and loved for as long as possible. We design great products that delight people in their everyday lives and getting our products under people’s noses in a physical retail space is key to making this mission a success.

Our products are sold in over 1,200 retailers in more than 20 countries and we are developing our wholesale marketing and visual merchandising strategy in the physical retail landscape. We’re on the search for a Retail Experience Lead who can help our brand win at retail by amplifying our fixture program while delivering marketing programs that drive sell-through on the retail floor.

Reporting to our Director of Export Sales, you’ll need a deep understanding of the consumer and insight into what retailers require to increase sales on their floor. You’ll be willing to roll up your sleeves and liaise closely with our Creative team to deliver marketing assets to the global salesforce, plan seasonal marketing campaigns and merchandising programs and deliver custom assets and fixtures to key accounts, as needed.

Bring us your creativity, excellent communication skills and uncanny ability to understand retail; in return, we’ll provide you with world-class partners to work with and an award winning workplace culture filled with staff constantly searching for better ways to do well… everything.


  • 2-5 years working with a wholesale brand in a retail marketing or visual merchandising role (fashion or lifestyle brand experience preferred)
  • An understanding of what global retailers need to drive sales on their floor and the visual skill sets to bring in-store fixtures to life
  • Previously managed and ‘brought to life’ a shop-in-shop project from design concept to installation
  • The ability to report on our 3rd party store servicing partners to ensure the servicing plan is executed within budget and the retail staff have the proper product and brand education
  • A firm grasp of the importance of GTM calendar timelines for a wholesale brand selling globally
  • The capability to create and implement merchandising missions, product knowledge training decks and sales contests for key accounts
  • Strong project management skills and the ability to multi-task across departments (experience with project management tools such as Asana is a strong plus)
  • Excellent stakeholder management and communication skills
  • The ability to work across time zones and achieve results in a high-growth environment.

Even if you don't meet all of the above criterion, we would still love to hear from you, so please send through your application!


  • Collaborated with our Creative team and Director of Export Sales to implement a shop-in-shop project inside a busy shopping mall in Taiwan with our local distributor
  • Distributed seasonal marketing assets to the wholesale team including window posters, product fact sheets and product videos and ensured these seasonal assets were refreshed at least 2x annually
  • Provided our global showrooms with relevant assets, samples and product literature ahead of the new range release
  • Worked with Creative to develop Bellroy’s Global Merchandising Guide and shared VM directives with our global wholesale customers, distributors and sales agencies
  • Liaised with our Production team and Wholesale Financial Analyst to produce new in-store fixtures at our display factories within budget
  • Got your geek on, reading "Why We Buy: The Science of Shopping" to brush up on your customer modelling
  • Met with our VP, Global Wholesale and Wholesale Financial Analyst to develop marketing accruals for key accounts and helped build structural marketing budgets for the upcoming fiscal year
  • Planned for upcoming trade shows including the coordination and delivery of creative assets, merchandising displays and product samples
  • Helped create the monthly Retail Newsletter email sharing new product updates with our wholesale accounts


This role is a full-time role based at our HQ in Collingwood. We have a hybrid work model and occasional domestic and international travel is required.

Start Day: We're ready when you are!




Bellroy是来自我们两个「家」—— 贝尔斯海滩 (Bells Beach) 和菲茨罗伊 (Fitzroy)的心血结晶 。贝尔斯海滩有着轻松的户外氛围,恰好平衡菲茨罗伊 的创意城市风格。城市和大海;启发与冒险,两个地方为我们提供了完美的平衡。

贝尔斯海滩 (Bells Beach)

我们的海滩总部坐落在巨大的砂岩悬崖后面,俯瞰着澳大利亚最著名的冲浪海岸之一。这是我们的产品设计师在Maker Lab进行实验的地方,也是我们的销售团队饮用大量的浓咖啡和进行一系列Skype通话的地方。这里比我们在费兹罗伊的办公室更加宁静,我们更喜欢这种专注的环境。如果需要快速用餐,办公室旁边就有一家咖啡馆,而我们每天上午11点的冲浪检查总是提供了一个完美的机会,让您在盐风中重新调整思绪。

菲茨罗伊 (Fitzroy)



在我们的两个主要总部之外,我们还有一个远距工作团队 - 从西澳大利亚到亚洲部分地区、美国和欧洲。全球化是Bellroy的核心,它让我们保持联系,并确保我们从许多不同的角度看待生活。如果您有网路连接,并且可以灵活地成为您每天不见面的团队的一员,您可以考虑加入我们不断发展的全球网路。

Our team image


Bellroy需要多元化的团队才能发挥作用。我们是来自超过 25 个不同国家(并且还在增加)的思想家和创造者的集合。每个人都有一套独特的技能,这些技能融合在一起以实现清晰的愿景——激发更好的带领;利用商业作为行善的力量;帮助世界和我们的员工成长。