Careers at Bellroy
SEO Specialist

IN A NUTSHELL

We’re searching for an SEO Specialist to champion our global SEO strategy across Bellroy.com and Amazon marketplaces. As an integral part of our Digital Sales team, you’ll work closely with our in-house team of digital specialists, and have direct access to, and work cross-functionally with, our in-house creatives, tech & data specialists who will support you on performance optimisation. We’re a growing business and our custom-built website supports 9 languages and 13 currencies to support our growth in global markets. You’ll be in charge of working with our copywriters, translators and content publishers to ensure that SEO is effective globally on bellroy.com and our Amazon marketplaces.

We need your SEO expertise to shape and execute core business processes and consult on key projects. You will have your finger on the pulse of changes in the SEO space, so that you can recommend and implement mitigations both reactively and proactively.

You know one small change can make a big difference, but won’t let perfect be the enemy of good. You’ll be the voice of SEO in the business, who will be able to not only advocate for SEO, but also to educate those around you. You will help improve SEO literacy in the business, but also work with teams on how to integrate it with minimal friction and disruption.

Bring us your problem solving brain, a data driven approach and a knack for linking an insight to a story that’s supported by numbers. In return we’ll offer you a world-class team to work alongside, the tools you need to do your thing, and great development opportunities.

IF YOU WERE HERE LAST WEEK YOU MIGHT HAVE...

  • Worked with our Copywriting team to discuss keywords and how we might integrate them into Google Shopping Feed titles and product page copy.
  • Spoken with our Japanese translator to understand how to improve high traffic pages to better optimise for keywords in the localised context.
  • Discussed your approach to a task with one of our Data Scientists to refine the analysis and ensure it delivers insights in which the business will have high confidence.
  • Consulted with Digital Management on an SEO-related project to justify its priority and answer any questions the team have on how it impacts other areas of the business.
  • Consulted our Advertising team on keywords strategy to ensure minimal cannibalisation between paid and organic keyword targeting
  • Reported on the results of a recent SEO test and made recommendations from these findings.
  • Provided a monthly snapshot of our organic search performance highlighting changes to key metrics and and insights that might explain why these changes occurred.
  • Explored a new AI tool to determine how it might manage large-scale content changes (while maintaining quality)

YOU COULD BE THE ONE IF YOU HAVE…

  • 3+ years experience in an SEO-focused role with experience assisting in translation and localisation processes for non-english speaking markets
  • The ability to manage stakeholders and desire to work collaboratively cross functionally
  • You live and breath SEO best practice, and know how to read the subtext to a recommendation
  • You value an evidence based approach over trends and hype
  • A healthy balance of SEO expertise and business acumen
  • An interest in how AI tools can help you work better and faster on a personal and larger business scale
  • A curious, analytical, data driven approach with a growth mindset and interest in continuous improvement, of skills, systems, processes
  • A strong interest in customer insights and human behaviour
  • The desire to work for a company that cares about doing good things for the world

WHY WORK FOR BELLROY?

We make great products that delight people in their everyday lives. We help our staff love their work and grow as people. We believe in working to help make the world a better place. As a certified B Corp , we pursue better ways to source our leathers (for environmental impact and animal welfare), reduce our impact on the environment and make sure our products last as long as possible. We are constantly looking for better ways to do… well, everything.

LOCATION AND HOURS

This role is full-time and based in our Collingwood office, with flexible working options.

Start Day: We’re ready when you are!


我们的使命

启发更好的携带方式。
善用商业力量。
令世界,以及我们的团队更加繁荣。

我们的工作空间

Bellroy是来自我们两个「家」—— 贝尔斯海滩 (Bells Beach) 和菲茨罗伊 (Fitzroy)的心血结晶 。贝尔斯海滩有着轻松的户外氛围,恰好平衡菲茨罗伊 的创意城市风格。城市和大海;启发与冒险,两个地方为我们提供了完美的平衡。

贝尔斯海滩 (Bells Beach)

我们的海滩总部坐落在巨大的砂岩悬崖后面,俯瞰着澳大利亚最著名的冲浪海岸之一。这是我们的产品设计师在Maker Lab进行实验的地方,也是我们的销售团队饮用大量的浓咖啡和进行一系列Skype通话的地方。这里比我们在费兹罗伊的办公室更加宁静,我们更喜欢这种专注的环境。如果需要快速用餐,办公室旁边就有一家咖啡馆,而我们每天上午11点的冲浪检查总是提供了一个完美的机会,让您在盐风中重新调整思绪。

菲茨罗伊 (Fitzroy)

我们的Fitzroy办公室位于墨尔本创意中心的核心部分。我们的创意、行销、工程和营运团队在这里开展各种活动与专案,并确保每件Bellroy商品能都安全地发送到世界各地。走出办公室外,您会发现街道充满活力(还有在东京另一边中最好吃的拉面)。

远端

在我们的两个主要总部之外,我们还有一个远距工作团队 - 从西澳大利亚到亚洲部分地区、美国和欧洲。全球化是Bellroy的核心,它让我们保持联系,并确保我们从许多不同的角度看待生活。如果您有网路连接,并且可以灵活地成为您每天不见面的团队的一员,您可以考虑加入我们不断发展的全球网路。

Our team image

我们的团队

Bellroy需要多元化的团队才能发挥作用。我们是来自超过 25 个不同国家(并且还在增加)的思想家和创造者的集合。每个人都有一套独特的技能,这些技能融合在一起以实现清晰的愿景——激发更好的带领;利用商业作为行善的力量;帮助世界和我们的员工成长。

查看我们的领英

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