Careers at Bellroy
Social Media Lead

IN A NUTSHELL

Bellroy exists to gear people up to move in the right direction — with considered products, purposeful design and a commitment to doing better for people and planet. As a certified B Corp and for-purpose brand, we design products that are built to last and get better with use. We’re always improving, always evolving, and we want our social presence to do the same.

We’re looking for a strategic thinker to lead our social media presence — shaping how we show up across platforms, turning ideas into engaging content, and growing our community in ways that drive connection, have impact and reflect our values. Your job is to build connection through platform-specific strategies that help us grow our following and engage with our audience in a way that feels considered, relevant, and distinctly Bellroy.

HERE’S WHERE YOU COME IN…

You’ll bring the ideas. We’ve got the team to bring them to life.

As our Social Media Lead, you’ll set the direction and vision for Bellroy’s social channels — working closely with our in-house creative team to turn product launches, campaigns and brand moments into compelling content across key platforms, from Instagram and TikTok to LinkedIn and beyond.

You’ll make sure each post goes out with purpose — overseeing when and how content is published so it aligns with our strategy and hits the mark with our audience. You’ll keep a close eye on performance, test ideas, and refine our approach as you go.

Your role will be to think ahead, spot trends, guide content development, and ensure our social presence keeps evolving. You’ll have the opportunity to shape a long-term strategy and track its impact over time.

YOU COULD BE THE ONE IF YOU…

  • Have 3–5 years of experience in social media strategy and direction (bonus points if that’s with a product or consumer-facing brand)
  • Know how to translate big-picture marketing goals into platform-specific strategies that drive results
  • Create clear, actionable content briefs that align teams around a shared vision, tone, and audience focus
  • Communicate with clarity and confidence — able to collaborate across creative, brand and marketing teams to move work forward
  • Are confident with data — able to identify trends, measure performance, and turn insights into action
  • Stay across platform best practices and emerging trends — with a good sense of what’s worth testing, and how to adapt when something isn’t landing

IF YOU WERE IN THE ROLE LAST WEEK, YOU MIGHT HAVE…

  • Led a planning session to define the social approach for an upcoming campaign
  • Briefed the creative team on content needs for Instagram, TikTok and Reddit
  • Reviewed performance data and collaborated with the creative team to refine content direction
  • Helped adjust tone and messaging to suit different platforms and audience segments
  • Drafted a content calendar and coordinated timing with the broader marketing team
  • Compiled the monthly social performance report and shared insights with the team to inform future content
  • Shared insights on emerging platform features and developed testing strategies
  • Met with our Social Customer Support Manager to identify opportunities to turn trending and frequently asked questions into future social content

LOCATION AND HOURS

This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.

WHYY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.


我们的使命

启发更好的携带方式。
善用商业力量。
令世界,以及我们的团队更加繁荣。

我们的工作空间

Bellroy是来自我们两个「家」—— 贝尔斯海滩 (Bells Beach) 和菲茨罗伊 (Fitzroy)的心血结晶 。贝尔斯海滩有着轻松的户外氛围,恰好平衡菲茨罗伊 的创意城市风格。城市和大海;启发与冒险,两个地方为我们提供了完美的平衡。

贝尔斯海滩 (Bells Beach)

我们的海滩总部坐落在巨大的砂岩悬崖后面,俯瞰着澳大利亚最著名的冲浪海岸之一。这是我们的产品设计师在Maker Lab进行实验的地方,也是我们的销售团队饮用大量的浓咖啡和进行一系列Skype通话的地方。这里比我们在费兹罗伊的办公室更加宁静,我们更喜欢这种专注的环境。如果需要快速用餐,办公室旁边就有一家咖啡馆,而我们每天上午11点的冲浪检查总是提供了一个完美的机会,让您在盐风中重新调整思绪。

菲茨罗伊 (Fitzroy)

我们的Fitzroy办公室位于墨尔本创意中心的核心部分。我们的创意、行销、工程和营运团队在这里开展各种活动与专案,并确保每件Bellroy商品能都安全地发送到世界各地。走出办公室外,您会发现街道充满活力(还有在东京另一边中最好吃的拉面)。

远端

在我们的两个主要总部之外,我们还有一个远距工作团队 - 从西澳大利亚到亚洲部分地区、美国和欧洲。全球化是Bellroy的核心,它让我们保持联系,并确保我们从许多不同的角度看待生活。如果您有网路连接,并且可以灵活地成为您每天不见面的团队的一员,您可以考虑加入我们不断发展的全球网路。

Our team image

我们的团队

Bellroy需要多元化的团队才能发挥作用。我们是来自超过 25 个不同国家(并且还在增加)的思想家和创造者的集合。每个人都有一套独特的技能,这些技能融合在一起以实现清晰的愿景——激发更好的带领;利用商业作为行善的力量;帮助世界和我们的员工成长。

查看我们的领英

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