Technical Marketing Lead


You’re analytical and driven to fix the things and the systems around you. As our Technical Marketing Lead, you will join our digital marketing team to collaborate on projects that require marketing data analysis, experimentation and technical problem solving. You will be supported by our data & tech teams whilst learning how to maintain some of the most complex parts of our digital marketing machine. If you bring your curiosity and critical thinking, we’ll bring our world class team and an environment in which you have the freedom, resources and support to make a difference.


You have a background in data or tech and love the idea of exploring its application in a marketing field, or perhaps you’re a couple of years into a marketing career and want to bring your hobbyist tech skills into the limelight.

You’re excited by the idea of joining a team of passionate marketing professionals who are like-minded in their drive for continual learning and growth, and who embrace the idea of the new and untried. As a natural team player, you are ready to lean into your collaboration skills and act as an interface between the digital marketing team and the tech and data sides of the business.

You love getting into the nitty gritty to give us a better idea of what’s working and what isn’t in our digital marketing program. When something isn’t working, you take an active interest in figuring out why and then tinkering with the parts to make it better – ensuring you follow it through to the very end with focus and precision.


  • Discussed the performance of our most recent campaign with our Performance Marketer, then dived into our tracking to turn the numbers in the reports into a coherent picture of how our audiences were responding to the campaign
  • Rolled out some changes and optimisations to our search engine product data feeds, and worked with a member of our tech team on the parts of the implementation our systems don’t yet make easy
  • Worked with stakeholders from our digital marketing and data teams on a plan to expand our current Google Ads profit maximization experiment to all active paid channels
  • Owned our Google Analytics and digital marketing performance tracking systems on
  • Written new scripts to collate and analyse digital marketing data across key spreadsheets to improve team efficiency
  • Collaborated with our Advertising Campaign Manager to plan and execute a new advertising incrementality experiment
  • Discussed the best approach to measuring a new YouTube campaign test with one of our data analysts
  • Joined a team discussion theorising what factors could be influencing the performance of an A/A test that is currently live


  • 1-4 years experience in a technical or marketing role with a keen interest in digital marketing
  • Comfortable navigating a variety of reporting interfaces, including GA4, Google Ads, Meta Ads, Big Query and Looker
  • Some Javascript skills and an interest in learning more
  • Intermediate-Advanced Spreadsheets (familiarity with macros and how they can be used)
  • Ability to work with continuously evolving systems (and a proactive approach to learning how to make those systems better through automation)
  • Excellent communication skills and ability to work with a team, you can happily stick your head into a spreadsheet or task list but you also know how to bounce ideas around and collaborate with others
  • The desire to work cross-functionally with our tech & data teams to optimise our processes and develop your skills further
  • High level of attention to detail and organisation
  • A natural problem solver with an analytical mind


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really). We help our staff love their work and grow as people. Internally, we’re proud of our workplace culture; externally, we’ve been recognised as Australia’s Best Place to Work 2021, in the "< 100 Employees" category.

Location and hours

This role is full-time and based in our Collingwood office with flexible work from home options.

Start Day: We're ready when you are!

Technical Marketing Lead



Our Spaces

'Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo). There’s also an olympic-size pool just around the corner for those in need of a lunchtime refresh.


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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